Master of Business Administration
Duration - 2 Years
ALARD School of Business Management
Overview
The Master of Business Administration (MBA) program is specially designed keeping in mind the current and future needs of the industry. It prepares young, energetic and curious minds to handle the complexities in the ‘technology led’ future. The School of Business Management at ALARD University is an enabler that catapults people into higher orbits and makes their dreams come true. This is two-year long, full-time program and is fully residential. Students will have to stay in the university hostels for the entire duration. The unique specializations offered during the second year prepare you to meet the emerging needs to the industry. Experienced faculty drawn from various disciplines and geographies will train you in the program.
The Master of Business Administration (MBA) program is specially designed keeping in mind the current and future needs of the industry. It prepares young, energetic and curious minds to handle the complexities in the ‘technology led’ future. The School of Business Management at ALARD University, often recognized among the top MBA colleges in Pune, is an enabler that catapults people into higher orbits and makes their dreams come true.
This is two-year long, full-time program and is fully residential. Students will have to stay in the university hostels for the entire duration. The unique specializations offered during the second year prepare you to meet the emerging needs to the industry. Experienced faculty drawn from various disciplines and geographies will train you in the program. The School of Business incorporates lectures, tutorials, seminars, presentations, intensive workshops, and fieldwork as part of its teaching methods. Students benefit from a flexible credit system that allows them to take advantage of diverse educational offerings and pursue their own academic interests.
The MBA in Digital Marketing is a postgraduate programme designed to develop analytically strong and creative professionals capable of managing digital-first marketing strategies in a rapidly evolving business environment. The programme integrates core management principles with advanced digital marketing practices, providing a solid foundation in digital branding, social media marketing, search engine optimization, content marketing, marketing analytics, and e-commerce. Students are prepared for managerial and strategic roles in digital marketing agencies, corporate organizations, startups, and technology-driven enterprises, as well as for higher studies and professional certifications.
The MBA in Digital Marketing aims to develop professionals with strong understanding of digital consumer behaviour, online marketing platforms, and data-driven marketing decision-making. Graduates are expected to demonstrate proficiency in planning, executing, and evaluating digital marketing campaigns while applying analytical tools to optimize marketing performance and business outcomes.
The programme combines a rigorous foundation in management disciplines with specialized digital marketing courses to ensure conceptual clarity and practical relevance. Emphasis is placed on digital strategy, creativity, ethical marketing practices, regulatory awareness, and the use of marketing technologies and analytics in decision-making.
The curriculum covers core areas such as digital marketing fundamentals, social media marketing, search engine optimization and marketing, content and influencer marketing, online advertising, marketing analytics, and e-commerce management, supported by foundation courses in Marketing, Finance, Operations, and HR. Teaching–learning methodologies emphasize experiential and application-based learning through case studies, simulations, live campaigns, internships, presentations, and a capstone project, enabling effective integration of theory and practice.
The programme is structured to enhance employability by developing industry-ready digital marketing and analytical skills. Graduates are prepared for roles such as Digital Marketing Manager, Social Media Manager, SEO/SEM Specialist, Content Strategist, Marketing Analyst, Brand Manager, and E-commerce Executive across diverse industry sectors. The programme also provides a strong foundation for higher studies, professional certifications, research, and entrepreneurial ventures in the digital domain.
Strong industry linkage is embedded within the programme through structured internships (SIP), industry-integrated projects, and continuous interaction with digital marketing professionals and agencies. Students receive exposure to real-world digital practices through guest lectures, workshops, live campaign projects, industry certifications, and mentoring by industry experts. Training in contemporary digital marketing tools, analytics platforms, and compliance enhances professional readiness, while dedicated placement support and career guidance facilitate successful transition into the corporate world.
The MBA in Business Analytics is a postgraduate programme designed to develop analytically strong and business-oriented professionals capable of leveraging data for strategic decision-making. The programme integrates core management principles with advanced analytics practices, providing a solid foundation in data analytics, statistical analysis, business intelligence, predictive modeling, and decision sciences. Students are prepared for managerial and analytical roles across industries, as well as for higher studies and professional certifications.
The MBA in Business Analytics aims to develop professionals with strong analytical thinking, problem-solving ability, and business acumen. Graduates are expected to demonstrate proficiency in data analysis, business intelligence, predictive analytics, and data-driven decision-making while applying analytical tools to solve complex business problems.
The programme combines a rigorous foundation in management disciplines with specialized business analytics courses to ensure conceptual clarity and practical relevance. Emphasis is placed on analytical rigor, ethical use of data, technology integration, and application of analytics for strategic and operational decision-making.
The curriculum covers core areas such as business analytics fundamentals, statistical methods, data visualization, predictive and prescriptive analytics, business intelligence, big data analytics, and analytics for marketing, finance, and operations, supported by foundation courses in Marketing, Finance, Operations, and HR. Teaching–learning methodologies emphasize experiential and application-based learning through case studies, simulations, hands-on tool-based learning, live projects, internships, and a capstone project, enabling effective integration of theory and practice.
The programme is structured to enhance employability by developing industry-ready analytical and managerial skills. Graduates are prepared for roles such as Business Analyst, Data Analyst, Analytics Consultant, Business Intelligence Analyst, Product Analyst, and Strategy Analyst across diverse industry sectors. The programme also provides a strong foundation for higher studies, research, professional certifications, and entrepreneurial ventures in the analytics domain.
Strong industry linkage is embedded within the programme through structured internships (SIP), industry-integrated projects, and continuous interaction with analytics professionals. Students receive exposure to real-world analytics practices through guest lectures, workshops, tool-based training, live industry projects, and mentoring by industry experts. Training in contemporary analytics tools, programming languages, data visualization platforms, and compliance enhances professional readiness, while dedicated placement support and career guidance facilitate successful transition into analytics-driven roles.
PROGRAM Structure
| Semester - I |
|---|
|
Financial Accounting for Managers |
|
Organizational Behaviour |
|
Economic Analysis for Business Decisions |
|
Business Research Methods |
|
Basics of Marketing |
|
Digital Business Systems |
|
Skill Enhancement (SE)Course:
|
|
GENERIC ELECTIVES (GE) COURSES:
|
| Semester - II |
|---|
|
Marketing Management |
|
Financial Management |
|
Human Resources Management |
|
Operations & Supply Chain Management |
|
Skill Enhancement (SE)Course
|
|
Skill Enhancement Course: React JS
|
|
GENERIC ELECTIVES (GE) COURSES
|
| Semester - III |
|---|
|
Strategic Management |
|
Decision Science |
|
Summer Internship Project* |
|
GENERIC ELECTIVES (GE) COURSES:
|
| Semester - IV |
|---|
|
Enterprise Performance Management |
|
Corporate Governance and Ethics |
|
Conflict and Negotiation |
|
GENERIC ELECTIVES (GE) COURSES:
|
Eligibility
- Maharashtra State Candidature Candidates, Must be an Indian citizen. Passed a minimum 3-year Bachelor’s Degree in any discipline from a UGC / AIU recognised University or equivalent. Minimum Marks: 50% – General Category 45% – Reserved / EWS / PwD (Maharashtra State only) Obtained non-zero score in CET conducted by the Competent Authority.
- All India Candidature & UT of J&K / UT of Ladakh Migrant Candidates, Must be an Indian citizen. Passed a minimum 3-year Bachelor’s Degree in any discipline from a UGC / AIU recognised University or equivalent. Minimum Marks: 50% – General Category, 45% – Reserved / EWS / PwD (Maharashtra State only), Obtained non-zero positive score in CET conducted by the Competent Authority
Lateral Entry MBA (Second Year)
- For Maharashtra State Candidature & All India Candidature Candidates, Must be an Indian citizen. Passed B.E. / B.Tech. / BBA / BMS (4-year programme). Admission is subject to any other eligibility criteria and requirements prescribed from time to time by the Appropriate Authority as defined under the Act.
Fee Structure
| Indian Nationals/NRI | |
|---|---|
|
Master of Business Administration (Digital Marketing / Business Analytics) |
INR 2,50,000 per year |
Infrastructure
Four well equipped laboratories with latest configuration desktop computers and Internet.
Library
Digital Library
Incubation Centre
