MBA and BBA
हम अलग हैं, हम ALARD हैं
OVERVIEW
The Master of Business Administration (MBA) program is specially designed keeping in mind the current and future needs of the industry. It prepares young, energetic and curious minds to handle the complexities in the ‘technology led’ future. The School of Business Management at ALARD University is an enabler that catapults people into higher orbits and makes their dreams come true. This is two-year long, full-time program and is fully residential. Students will have to stay in the university hostels for the entire duration. The unique specializations offered during the second year prepare you to meet the emerging needs to the industry. Experienced faculty drawn from various disciplines and geographies will train you in the program.
HIGHLIGHTS OF THE PROGRAM
01
Fulltime Course
02
Industry-Relevant Curriculum
03
Practical Learning Approach 70% practical
04
Theoretical Foundation 30% theory
05
Research and Development
06
Professional Development
07
Guest Lectures & Workshops
08
Global Exposure
Lab Facilities
Library
Digital Library
Incubation Centre
ABOUT PROGRAM
Short Brief About the Program
The Master of Business Administration (MBA) program is specially designed keeping in mind the current and future needs of the industry. It prepares young, energetic and curious minds to handle the complexities in the ‘technology led’ future. The School of Business Management at ALARD University, often recognized among the top MBA colleges in Pune, is an enabler that catapults people into higher orbits and makes their dreams come true.
This is two-year long, full-time program and is fully residential. Students will have to stay in the university hostels for the entire duration. The unique specializations offered during the second year prepare you to meet the emerging needs to the industry. Experienced faculty drawn from various disciplines and geographies will train you in the program. The School of Business incorporates lectures, tutorials, seminars, presentations, intensive workshops, and fieldwork as part of its teaching methods. Students benefit from a flexible credit system that allows them to take advantage of diverse educational offerings and pursue their own academic interests.
The BBA program equips students with the skills and knowledge of leadership, entrepreneurship, strategic thinking, research, communication, and ethical conduct, which are essential for success in the business world. Students are exposed to the functioning of the corporate world through industry visits, summer internships, and live projects. The lectures are conducted by industry leaders as well as academic faculty, while guest lectures and seminars provide further learning opportunities. The program also provides strong placement training and support from the career services department, along with training for higher studies through various seminars on career opportunities after graduation.
MBA (Human Resource Management) Program Overview
The MBA in Human Resource Management (HRM) is a contemporary postgraduate programme designed to develop competent, ethical, and strategic HR professionals capable of managing people, performance, and organizational change in a dynamic business environment. The programme integrates core management principles with advanced HR practices to develop strong business acumen and well-rounded HR professionals.
The MBA in Human Resource Management aims to develop professionally competent HR managers with a strong understanding of business fundamentals, people management, and organizational strategy. The programme focuses on building leadership capability, ethical decision-making, analytical thinking, and problem-solving skills required to manage human capital in a dynamic and competitive environment.
On successful completion of the programme, graduates will be able to effectively manage core HR functions such as talent acquisition, learning and development, performance management, compensation, and employee relations. They will demonstrate the ability to apply HR analytics and data-driven approaches to organizational challenges, exhibit strong communication and teamwork skills.
The programme is designed in alignment with NEP 2020 and follows an outcome-based education framework. It integrates core management disciplines with specialized HR courses to ensure a balanced development of business acumen and people management expertise. Emphasis is placed on leadership development, ethical HR practices, and the application of digital tools and analytics in human resource management. The programme maintains academic rigour while ensuring practical relevance through continuous assessment and skill-oriented learning.
The curriculum provides comprehensive coverage of organizational behaviour, strategic human resource management, talent management, learning and development, performance management systems, compensation and benefits, industrial relations, and labour laws, along with foundation courses in finance, marketing, operations, and business strategy. Contemporary areas such as HR analytics and HR information systems are integrated to address emerging industry needs. The teaching–learning process adopts experiential and application-based pedagogy through case study discussions, simulations, role plays, live projects, internships, presentations, and a capstone project, ensuring effective translation of theory into practice.
The programme is structured to enhance employability by developing industry-relevant competencies and professional skills. Graduates are prepared for diverse HR roles including HR executive, talent acquisition specialist, learning and development professional, HR business partner, compensation analyst, and industrial relations officer across multiple sectors. The programme also provides a strong foundation for leadership positions, higher studies, research, and entrepreneurial ventures in the HR domain.
The programme is structured to enhance employability by developing industry-relevant competencies and professional skills. Graduates are prepared for diverse HR roles including HR executive, talent acquisition specialist, learning and development professional, HR business partner, compensation analyst, and industrial relations officer across multiple sectors. The programme also provides a strong foundation for leadership positions, higher studies, research, and entrepreneurial ventures in the HR domain.
MBA (Business Analytics) Program Overview
The MBA in Business Analytics is a postgraduate programme designed to develop analytically strong and business-oriented professionals capable of leveraging data for strategic decision-making. The programme integrates core management principles with advanced analytics practices, providing a solid foundation in data analytics, statistical analysis, business intelligence, predictive modeling, and decision sciences. Students are prepared for managerial and analytical roles across industries, as well as for higher studies and professional certifications.
The MBA in Business Analytics aims to develop professionals with strong analytical thinking, problem-solving ability, and business acumen. Graduates are expected to demonstrate proficiency in data analysis, business intelligence, predictive analytics, and data-driven decision-making while applying analytical tools to solve complex business problems.
The programme combines a rigorous foundation in management disciplines with specialized business analytics courses to ensure conceptual clarity and practical relevance. Emphasis is placed on analytical rigor, ethical use of data, technology integration, and application of analytics for strategic and operational decision-making.
The curriculum covers core areas such as business analytics fundamentals, statistical methods, data visualization, predictive and prescriptive analytics, business intelligence, big data analytics, and analytics for marketing, finance, and operations, supported by foundation courses in Marketing, Finance, Operations, and HR. Teaching–learning methodologies emphasize experiential and application-based learning through case studies, simulations, hands-on tool-based learning, live projects, internships, and a capstone project, enabling effective integration of theory and practice.
The programme is structured to enhance employability by developing industry-ready analytical and managerial skills. Graduates are prepared for roles such as Business Analyst, Data Analyst, Analytics Consultant, Business Intelligence Analyst, Product Analyst, and Strategy Analyst across diverse industry sectors. The programme also provides a strong foundation for higher studies, research, professional certifications, and entrepreneurial ventures in the analytics domain.
Strong industry linkage is embedded within the programme through structured internships (SIP), industry-integrated projects, and continuous interaction with analytics professionals. Students receive exposure to real-world analytics practices through guest lectures, workshops, tool-based training, live industry projects, and mentoring by industry experts. Training in contemporary analytics tools, programming languages, data visualization platforms, and compliance enhances professional readiness, while dedicated placement support and career guidance facilitate successful transition into analytics-driven roles.
MBA (Digital Marketing) Program Overview
The MBA in Digital Marketing is a postgraduate programme designed to develop analytically strong and creative professionals capable of managing digital-first marketing strategies in a rapidly evolving business environment. The programme integrates core management principles with advanced digital marketing practices, providing a solid foundation in digital branding, social media marketing, search engine optimization, content marketing, marketing analytics, and e-commerce. Students are prepared for managerial and strategic roles in digital marketing agencies, corporate organizations, startups, and technology-driven enterprises, as well as for higher studies and professional certifications.
The MBA in Digital Marketing aims to develop professionals with strong understanding of digital consumer behaviour, online marketing platforms, and data-driven marketing decision-making. Graduates are expected to demonstrate proficiency in planning, executing, and evaluating digital marketing campaigns while applying analytical tools to optimize marketing performance and business outcomes.
The programme combines a rigorous foundation in management disciplines with specialized digital marketing courses to ensure conceptual clarity and practical relevance. Emphasis is placed on digital strategy, creativity, ethical marketing practices, regulatory awareness, and the use of marketing technologies and analytics in decision-making.
The curriculum covers core areas such as digital marketing fundamentals, social media marketing, search engine optimization and marketing, content and influencer marketing, online advertising, marketing analytics, and e-commerce management, supported by foundation courses in Marketing, Finance, Operations, and HR. Teaching–learning methodologies emphasize experiential and application-based learning through case studies, simulations, live campaigns, internships, presentations, and a capstone project, enabling effective integration of theory and practice.
The programme is structured to enhance employability by developing industry-ready digital marketing and analytical skills. Graduates are prepared for roles such as Digital Marketing Manager, Social Media Manager, SEO/SEM Specialist, Content Strategist, Marketing Analyst, Brand Manager, and E-commerce Executive across diverse industry sectors. The programme also provides a strong foundation for higher studies, professional certifications, research, and entrepreneurial ventures in the digital domain.
Strong industry linkage is embedded within the programme through structured internships (SIP), industry-integrated projects, and continuous interaction with digital marketing professionals and agencies. Students receive exposure to real-world digital practices through guest lectures, workshops, live campaign projects, industry certifications, and mentoring by industry experts. Training in contemporary digital marketing tools, analytics platforms, and compliance enhances professional readiness, while dedicated placement support and career guidance facilitate successful transition into the corporate world.
MBA (Finance) Program Overview
The MBA in Finance is a postgraduate programme designed to develop analytically skilled and ethically responsible finance professionals with strong business acumen. The programme integrates core management principles with advanced finance practices, providing a solid foundation in financial management, investment analysis, banking, risk management, and financial markets. Students are prepared for diverse roles in banking, financial services, corporate finance, consulting, and related sectors, as well as for higher studies and professional certifications.
The MBA in Finance is designed to develop financially competent professionals with strong analytical ability, strategic thinking, and ethical judgment required in modern financial environments. Graduates of the programme are expected to demonstrate proficiency in financial analysis, corporate finance, investment management, risk assessment, and financial decision-making, while effectively applying quantitative tools and data-driven approaches to solve complex business problems.
The programme combines a rigorous foundation in management disciplines with specialized finance courses to ensure conceptual clarity and practical relevance. Emphasis is placed on analytical rigor, ethical financial practices, regulatory awareness, and the use of technology and financial analytics in decision-making.
The curriculum covers core areas such as financial management, corporate finance, investment analysis, portfolio management, financial markets and institutions, banking and insurance, taxation, risk management, and international finance, supported by foundation courses in Marketing, Operations, and HR. Advanced exposure to financial modeling, valuation techniques, fintech, and financial analytics enhances industry relevance. Teaching–learning methodologies emphasize experiential and application-based learning through case studies, simulations, live projects, internships, presentations, and a capstone project, enabling effective integration of theory and practice.
The programme is structured to enhance employability by developing industry-ready financial skills and professional competencies. Graduates are prepared for roles such as Financial Analyst, Investment Analyst, Corporate Finance Executive, Risk and Compliance Analyst, Portfolio Manager, and Financial Consultant across sectors including banking, financial services, insurance, consulting, and corporate finance. The programme also provides a strong foundation for higher studies, professional certifications, research, and entrepreneurial ventures in the finance domain.
Strong industry linkage is embedded within the programme through structured internships (SIP), industry-integrated projects, and continuous interaction with corporate professionals. Students receive exposure to real-world financial practices through guest lectures, workshops, management conclaves, and mentoring by industry experts. Training in contemporary Finance tools, analytics, and compliance enhances professional readiness, while dedicated placement support and career guidance facilitate successful transition into the corporate world.
MBA (International Business) Program Overview
The MBA in International Business is a postgraduate programme designed to develop globally competent and ethically responsible management professionals with strong business acumen and cross-border strategic understanding. The programme integrates core management principles with advanced international business practices, providing a strong foundation in global trade, international marketing, cross-cultural management, international finance, and global supply chain operations. Students are prepared for diverse roles in multinational corporations, export–import firms, international consulting, global logistics, and related sectors, as well as for higher studies and professional certifications.
The MBA in International Business is designed to develop professionals with a strong understanding of global business environments, international markets, and cross-cultural management. Graduates are expected to demonstrate proficiency in international trade operations, global marketing strategies, international finance, and strategic decision-making while applying analytical tools to solve complex global business challenges.
The programme combines a rigorous foundation in management disciplines with specialized international business courses to ensure conceptual clarity and global relevance. Emphasis is placed on international exposure, cross-cultural competence, ethical business practices, and regulatory awareness.
The curriculum covers international business environment, international trade and logistics, global marketing management, international finance, foreign exchange management, cross-cultural management, international business law, and global supply chain management, supported by foundation courses in Marketing, Operations, Finance, and HR. Teaching–learning methodologies emphasize experiential learning through case studies, simulations, live projects, internships, and a capstone project.
The programme enhances employability by developing global business competencies and professional skills. Graduates are prepared for roles such as International Business Executive, Export–Import Manager, Global Marketing Executive, International Trade Analyst, Supply Chain and Logistics Manager, and Business Development Executive.
Strong industry linkage is embedded through structured internships, industry-integrated projects, and interaction with corporate professionals. Students gain exposure through guest lectures, workshops, industry visits, and mentoring. Training in international business tools, trade compliance, and analytics enhances professional readiness and placement outcomes.
MBA (Operations Management) Program Overview
The MBA in Operations Management is a postgraduate programme designed to develop analytically strong and ethically responsible professionals with expertise in managing operations and supply chain systems. The programme integrates core management principles with advanced operations practices, providing a solid foundation in production management, supply chain management, quality systems, logistics, and process optimization. Students are prepared for managerial roles in manufacturing, services, logistics, and operations-driven organizations, as well as for higher studies and professional certifications.
The MBA in Operations Management is designed to develop professionals capable of planning, managing, and improving operational processes to enhance organizational efficiency and competitiveness. Graduates of the programme are expected to demonstrate proficiency in operations planning, quality management, supply chain coordination, and data-driven decision-making while applying analytical tools to solve complex operational challenges.
The programme combines a rigorous foundation in management disciplines with specialized operations management courses to ensure conceptual clarity and practical relevance. Emphasis is placed on operational excellence, lean systems, sustainability, regulatory awareness, and the application of technology and analytics in operations decision-making.
The curriculum covers core areas such as operations management, supply chain management, production planning and control, quality management, lean and six sigma, logistics and warehouse management, and project management, supported by foundation courses in Marketing, Finance, and HR. Teaching–learning methodologies emphasize experiential and application-based learning through case studies, simulations, live projects, internships, presentations, and a capstone project, enabling effective integration of theory and practice.
The programme is structured to enhance employability by developing industry-ready operational and analytical skills. Graduates are prepared for roles such as Operations Manager, Supply Chain Analyst, Production Planner, Quality Manager, Logistics Manager, and Project Manager across manufacturing, services, and infrastructure sectors. The programme also provides a strong foundation for higher studies, professional certifications, research, and entrepreneurial ventures in the operations domain.
Strong industry linkage is embedded within the programme through structured internships (SIP), industry-integrated projects, and continuous interaction with corporate professionals. Students receive exposure to real-world operational practices through guest lectures, workshops, management conclaves, plant and industry visits, and mentoring by industry experts. Training in ERP systems, operations analytics, quality tools, and process improvement methodologies enhances professional readiness, while dedicated placement support and career guidance facilitate successful transition into the corporate world.
BBA (Digital Marketing) Program Overview
The BBA in Digital Marketing is an undergraduate programme designed to introduce students to the fundamentals of business and basic digital marketing practices. The programme focuses on building a clear understanding of how digital platforms are used for marketing products and services in today’s business environment. It provides students with essential knowledge of online marketing concepts while developing communication, creativity, and basic business skills required at the entry level.
The programme aims to build a strong foundation in business studies along with introductory knowledge of digital marketing tools and techniques. Upon completion, students will be able to understand basic digital marketing concepts, support marketing activities, and apply fundamental business principles in practical situations.
The programme emphasizes basic business education combined with practical exposure to digital marketing. It focuses on skill development, creativity, ethical marketing practices, and learning through simple applications and real-life examples suitable for undergraduate learners.
The curriculum includes topics on principles of management, fundamentals of marketing, basics of digital marketing, social media platforms, search engine basics, content writing, online advertising, and introduction to e-commerce. It is supported by foundation courses in accounting, economics, business communication, and organizational behaviour. Teaching–learning methods focus on classroom learning, practical demonstrations, case discussions, hands-on exercises, mini projects, and internships to help students understand concepts easily.
The programme prepares students for entry-level roles by developing basic marketing and digital skills required in organizations. Graduates can take up roles such as Digital Marketing Executive, Social Media Assistant, Content Support Executive, Marketing Assistant, or E-commerce Support Executive. The programme also prepares students to pursue higher studies such as MBA in Marketing or Digital Marketing.
Industry exposure is provided through internships, basic industry-oriented projects, and interaction with digital marketing professionals. Students gain practical understanding through guest lectures, workshops, simple live assignments, and tool demonstrations. Career guidance and placement support are provided to help students smoothly transition from academics to the professional workplace.
BBA (FinTech) Program Overview
The BBA in FinTech is an undergraduate programme designed to introduce students to the fundamentals of business, finance, and financial technologies. The programme focuses on building a basic understanding of how technology is applied in financial services such as banking, payments, insurance, and investments. It aims to develop awareness of digital financial systems while strengthening essential business and analytical skills at the undergraduate level.
The programme aims to develop a strong foundation in business management along with introductory knowledge of finance and financial technology. On completion of the programme, students will be able to understand basic financial concepts, identify key FinTech applications, and support technology-enabled financial operations in organizations.
The programme combines core business education with basic exposure to finance and FinTech concepts. Emphasis is placed on conceptual clarity, digital awareness, ethical financial practices, and the practical understanding of technology-driven financial services.
The curriculum covers principles of management, fundamentals of finance, basics of banking, introduction to FinTech, digital payments, blockchain fundamentals, financial inclusion, and introduction to data analytics, supported by foundation courses in accounting, economics, business communication, and organizational behaviour. Teaching–learning methods focus on classroom learning, case discussions, demonstrations, hands-on exercises, mini projects, and internships to support easy understanding of concepts.
The programme prepares students for entry-level roles by developing basic business, finance, and digital skills. Graduates can pursue roles such as FinTech Operations Executive, Banking Assistant, Digital Payments Executive, Finance Support Executive, and Business Operations Associate. The programme also provides a strong foundation for pursuing higher studies such as MBA in Finance, FinTech, or related management programmes.
Industry exposure is provided through internships, basic industry-oriented projects, and interaction with professionals from the banking and FinTech sectors. Students gain practical understanding through guest lectures, workshops, demonstrations of financial platforms, and mentoring by industry experts. Career guidance and placement assistance are provided to help students transition smoothly from academics to entry-level professional roles.
Program Structure - MBA
| Semester - I |
|---|
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Financial Accounting for Managers |
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Organizational Behaviour |
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Economic Analysis for Business Decisions |
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Business Research Methods |
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Basics of Marketing |
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Digital Business Systems |
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Skill Enhancement (SE)Course:
|
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GENERIC ELECTIVES (GE) COURSES:
|
| Semester - II |
|---|
|
Marketing Management |
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Financial Management |
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Human Resources Management |
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Operations & Supply Chain Management |
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Skill Enhancement (SE)Course
|
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Skill Enhancement Course: React JS
|
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GENERIC ELECTIVES (GE) COURSES
|
| Semester - III |
|---|
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Strategic Management |
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Decision Science |
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Summer Internship Project* |
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GENERIC ELECTIVES (GE) COURSES:
|
| Semester - IV |
|---|
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Enterprise Performance Management |
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Corporate Governance and Ethics |
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Conflict and Negotiation |
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GENERIC ELECTIVES (GE) COURSES:
|
Program Structure - BBA
| Semester - I |
|---|
|
Business Accounting |
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Principle of Management |
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Business Mathematics |
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Microeconomics |
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Ability Enhancement Course (Compulsory): Communication Skills |
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Skill Enhancement Course (Compulsory ):
|
| Semester - II |
|---|
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BUSINESS ORGANIZATION AND SYSTEM |
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BASICS OF COST ACCOUNTING |
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MACROECONOMICS |
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BUSINESS STATISTICS |
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Ability Enhancement Course ()
|
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Skill Enhancement Course: React JS
|
Duration
- 2 Years
Master of Business Administration (Digital Marketing / Business Analytics):
- 2 Years
Bachelor of Business Administration (Digital Marketing / FinTech):
- 4 Year
Eligibility
- Maharashtra State Candidature Candidates, Must be an Indian citizen. Passed a minimum 3-year Bachelor’s Degree in any discipline from a UGC / AIU recognised University or equivalent. Minimum Marks: 50% – General Category 45% – Reserved / EWS / PwD (Maharashtra State only) Obtained non-zero score in CET conducted by the Competent Authority.
- All India Candidature & UT of J&K / UT of Ladakh Migrant Candidates, Must be an Indian citizen. Passed a minimum 3-year Bachelor’s Degree in any discipline from a UGC / AIU recognised University or equivalent. Minimum Marks: 50% – General Category, 45% – Reserved / EWS / PwD (Maharashtra State only), Obtained non-zero positive score in CET conducted by the Competent Authority
Lateral Entry MBA (Second Year)
- For Maharashtra State Candidature & All India Candidature Candidates, Must be an Indian citizen. Passed B.E. / B.Tech. / BBA / BMS (4-year programme). Admission is subject to any other eligibility criteria and requirements prescribed from time to time by the Appropriate Authority as defined under the Act.
- Maharashtra State Candidature Candidates, Must be an Indian citizen. Passed 10+2 (HSC) or equivalent. Minimum Marks: 45% (General Category), 40% (Backward Class / EWS / PwD – Maharashtra State only), MAH-BCA/BBA/BMS/BBM CET/CUET (UG) or any other conducted by the Competent Authority.
- All India Candidature & UT of J&K / UT of Ladakh Migrant Candidates, Must be an Indian citizen. Passed 10+2 (HSC) or equivalent with minimum 45% marks. Obtained non-zero positive score in: CUET (UG), or MAH-BCA/BBA/BMS/BBM CET or any other conducted by the Competent Authority.
Fee Structure
| Indian Nationals/NRI | |
|---|---|
|
Master of Business Administration (Human Resource/ Finance / International Business / Operational Management) |
INR 2,50,000 per year |
|
Master of Business Administration (Digital Marketing / Business Analytics) |
INR 2,50,000 per year |
|
Bachelor of Business
Administration (Digital Marketing / FinTech) |
INR 1,10,000 per year |
OTHERS
Career Opportunities
- Software Developer/Engineer
- Data Scientist/Analyst
- AI Specialist
- Mobile App Developer
- Web Developer
- Power BI Analyst
- Network and Security Analyst
- Cloud Solutions Architect
- Database Administrator (DBA)
- IT Consultant
Summary
Graduates of the B. Tech Computer Science and Engineering program will demonstrate proficiency in the field, equipped to embark on successful careers as engineering professionals. They will exhibit a dedication to developing sustainable solutions that meet current societal needs and will be adept at adapting to and driving technological advances through continuous learning and innovation.
Events
