Bachelor of Business Administration
Duration - 4 Years
ALARD School of Business Management
Overview
The Bachelor of Business Administration (BBA) in Digital Marketing/Fintech at ASBM is an undergraduate program designed to build a strong foundation in business management with a focus on emerging digital and financial technologies. The curriculum covers areas such as digital marketing, SEO, social media, data analytics, fintech, blockchain, and digital payments. It combines theoretical knowledge with practical exposure through projects and internships. The program prepares students for careers in digital marketing agencies, fintech firms, banking, and e-commerce, while also providing a strong base for higher studies like an MBA.
The BBA program equips students with the skills and knowledge of leadership, entrepreneurship, strategic thinking, research, communication, and ethical conduct, which are essential for success in the business world. Students are exposed to the functioning of the corporate world through industry visits, summer internships, and live projects. The lectures are conducted by industry leaders as well as academic faculty, while guest lectures and seminars provide further learning opportunities. The program also provides strong placement training and support from the career services department, along with training for higher studies through various seminars on career opportunities after graduation.
The BBA in Digital Marketing is an undergraduate programme designed to introduce students to the fundamentals of business and basic digital marketing practices. The programme focuses on building a clear understanding of how digital platforms are used for marketing products and services in today’s business environment. It provides students with essential knowledge of online marketing concepts while developing communication, creativity, and basic business skills required at the entry level.
The programme aims to build a strong foundation in business studies along with introductory knowledge of digital marketing tools and techniques. Upon completion, students will be able to understand basic digital marketing concepts, support marketing activities, and apply fundamental business principles in practical situations.
The programme emphasizes basic business education combined with practical exposure to digital marketing. It focuses on skill development, creativity, ethical marketing practices, and learning through simple applications and real-life examples suitable for undergraduate learners.
The curriculum includes topics on principles of management, fundamentals of marketing, basics of digital marketing, social media platforms, search engine basics, content writing, online advertising, and introduction to e-commerce. It is supported by foundation courses in accounting, economics, business communication, and organizational behaviour. Teaching–learning methods focus on classroom learning, practical demonstrations, case discussions, hands-on exercises, mini projects, and internships to help students understand concepts easily.
The programme prepares students for entry-level roles by developing basic marketing and digital skills required in organizations. Graduates can take up roles such as Digital Marketing Executive, Social Media Assistant, Content Support Executive, Marketing Assistant, or E-commerce Support Executive. The programme also prepares students to pursue higher studies such as MBA in Marketing or Digital Marketing.
Industry exposure is provided through internships, basic industry-oriented projects, and interaction with digital marketing professionals. Students gain practical understanding through guest lectures, workshops, simple live assignments, and tool demonstrations. Career guidance and placement support are provided to help students smoothly transition from academics to the professional workplace.
The BBA in FinTech is an undergraduate programme designed to introduce students to the fundamentals of business, finance, and financial technologies. The programme focuses on building a basic understanding of how technology is applied in financial services such as banking, payments, insurance, and investments. It aims to develop awareness of digital financial systems while strengthening essential business and analytical skills at the undergraduate level.
The programme aims to develop a strong foundation in business management along with introductory knowledge of finance and financial technology. On completion of the programme, students will be able to understand basic financial concepts, identify key FinTech applications, and support technology-enabled financial operations in organizations.
The programme combines core business education with basic exposure to finance and FinTech concepts. Emphasis is placed on conceptual clarity, digital awareness, ethical financial practices, and the practical understanding of technology-driven financial services.
The curriculum covers principles of management, fundamentals of finance, basics of banking, introduction to FinTech, digital payments, blockchain fundamentals, financial inclusion, and introduction to data analytics, supported by foundation courses in accounting, economics, business communication, and organizational behaviour. Teaching–learning methods focus on classroom learning, case discussions, demonstrations, hands-on exercises, mini projects, and internships to support easy understanding of concepts.
The programme prepares students for entry-level roles by developing basic business, finance, and digital skills. Graduates can pursue roles such as FinTech Operations Executive, Banking Assistant, Digital Payments Executive, Finance Support Executive, and Business Operations Associate. The programme also provides a strong foundation for pursuing higher studies such as MBA in Finance, FinTech, or related management programmes.
Industry exposure is provided through internships, basic industry-oriented projects, and interaction with professionals from the banking and FinTech sectors. Students gain practical understanding through guest lectures, workshops, demonstrations of financial platforms, and mentoring by industry experts. Career guidance and placement assistance are provided to help students transition smoothly from academics to entry-level professional roles.
PROGRAM Structure
| Semester - I |
|---|
|
Business Accounting |
|
Principle of Management |
|
Business Mathematics |
|
Microeconomics |
|
Ability Enhancement Course (Compulsory): Communication Skills |
|
Skill Enhancement Course (Compulsory ):
|
| Semester - II |
|---|
|
BUSINESS ORGANIZATION AND SYSTEM |
|
BASICS OF COST ACCOUNTING |
|
MACROECONOMICS |
|
BUSINESS STATISTICS |
|
Ability Enhancement Course ()
|
|
Skill Enhancement Course: React JS
|
Eligibility
- Maharashtra State Candidature Candidates, Must be an Indian citizen. Passed 10+2 (HSC) or equivalent. Minimum Marks: 45% (General Category), 40% (Backward Class / EWS / PwD – Maharashtra State only), MAH-BCA/BBA/BMS/BBM CET/CUET (UG) or any other conducted by the Competent Authority.
- All India Candidature & UT of J&K / UT of Ladakh Migrant Candidates, Must be an Indian citizen. Passed 10+2 (HSC) or equivalent with minimum 45% marks. Obtained non-zero positive score in: CUET (UG), or MAH-BCA/BBA/BMS/BBM CET or any other conducted by the Competent Authority.
Fee Structure
| Indian Nationals/NRI | |
|---|---|
|
Bachelor of Business
Administration (Digital Marketing / FinTech) |
INR 1,10,000 per year |
Infrastructure
Library
Digital Library
Incubation Centre
